Why people leave Localiza
- Premium daily rates. Localiza’s fleet quality and counter coverage justify the headline price for many travellers, but the same compact car often books 15 to 30 percent cheaper at Movida, Unidas, or an aggregator for the same dates.
- Insurance and protection upsell at the counter. The base rate excludes the protection package, and counter agents lean hard on the optional add-ons during pickup, which can push the total well above the app quote.
- Limited international footprint. Localiza is the LatAm car rental leader but a Brazilian traveller heading to Europe, North America, or Asia still needs another app for the rental at the other end.
- Fuel policy variations. Most plans require returning the car with the same fuel level, and counter refueling charges run well above pump prices.
- Loyalty redemption thresholds. The Move Você program is real, but the points-to-reward ratio means redemption only feels meaningful for frequent business renters.
If those frictions push you to compare, here are 7 Localiza alternatives worth installing.
Which app should you choose?
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Movida if you want the closest Brazilian alternative with a frequent promo cycle. The like-for-like swap.
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Turo if you want peer-to-peer car rental from individual hosts. Often cheaper, more variety, no counter.
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Rentalcars if you want a global aggregator that compares Localiza against everyone else. The cross-check tool.
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Hertz if you rent abroad and want a recognisable global brand. Strong North American and European coverage.
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Kayak if you compare rental cars across all aggregators. Metasearch on rental rates.
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Sixt if you rent in Europe and want premium cars without the long queue. Strong on business travel.
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Avis if you want a global brand with a loyalty program that compounds across countries. Preferred status carries airport perks.
Stay on Localiza if you rent regularly in Brazil, value the largest counter network in LatAm, and earn Move Você points that pay off on annual renewals. The fleet quality and coverage are the reasons to keep it.
Comparison table
| App | Best for | Brazil | Global | Peer-to-peer | Loyalty |
|---|---|---|---|---|---|
| Movida | Brazilian rentals | Yes | Limited | No | Movida Move |
| Turo | Peer-to-peer | Some | Yes | Yes | None |
| Rentalcars | Global aggregator | Yes | Yes | No | None |
| Hertz | Global airport rentals | Yes | Yes | No | Gold Plus |
| Kayak | Metasearch | Yes | Yes | No | None |
| Sixt | European premium | Limited | Yes | No | Sixt Plus |
| Avis | Global brand + status | Yes | Yes | No | Preferred |
1. Movida — the closest Brazilian alternative with promo cycles
Movida is the most direct Localiza alternative. The fleet quality is comparable, the counter network covers every major Brazilian city and airport, and the 27-hour daily rate flexibility is a small but real advantage on tight returns. Movida runs frequent promo windows that undercut Localiza on the same vehicle class for the same dates.
Localiza vs Movida on a São Paulo airport pickup with a midsize sedan for four days, Movida often lands 10 to 20 percent cheaper during a promo window. Outside the promos, the prices are closer.
Advantages:
- Frequent promo windows on Brazilian rentals
- 27-hour daily rate flexibility
- Wifi and digital pickup at major locations
- Move Você loyalty for repeat renters
Disadvantages:
- International coverage is limited
- Premium classes can sell out earlier than Localiza
- Counter upsell similar to Localiza
Pricing: Free.
2. Turo — peer-to-peer car rental from individual hosts
Turo is the Airbnb of car rental. Individual owners list their personal vehicles, and renters pick the car from a search filtered by location, type, price, and host rating. The fleet variety beats any traditional rental company: convertibles, SUVs, trucks, even classic cars and Teslas in markets where they list.
Localiza vs Turo on a weekend rental in a US city or São Paulo neighborhood with active hosts, Turo often beats Localiza on price for the same class and adds variety Localiza doesn’t carry. The trade-off is the handoff: pickup happens with the owner, not at a 24-hour counter.
Advantages:
- Wider vehicle variety than any traditional rental
- Often cheaper on weekends
- Host can deliver to your hotel or address
- No counter upsell
Disadvantages:
- Pickup window depends on the host
- Insurance protection costs extra
- Brazilian coverage is thinner than US and Europe
Pricing: Free, insurance and protection plans paid.
3. Rentalcars — global aggregator that compares everyone
Rentalcars is the cross-check tool. Run a search and the app shows Localiza, Movida, Hertz, Avis, Budget, Sixt, Enterprise, and a dozen local operators on one screen for the same pickup and return. Filters by transmission, fuel type, and supplier rating make it easy to compare like-for-like.
Localiza vs Rentalcars is the wrong framing. Treat Rentalcars as the app that confirms Localiza actually has the best rate before you commit on its own app.
Advantages:
- Side-by-side prices across major rental companies
- Filters by transmission, mileage, supplier rating
- Free cancellation on most rate plans
- Covers Brazil and globally
Disadvantages:
- Booking goes through Rentalcars, customer service routes there
- Some local operators have direct-only fares
- No own loyalty program
Pricing: Free.
4. Hertz — global brand with airport coverage
Hertz is the global alternative for a Brazilian traveller renting abroad. Coverage is dense at North American and European airports, the Gold Plus loyalty program speeds up pickup with skip-the-counter service, and the app handles digital check-in and direct return.
Localiza vs Hertz on Brazilian airports is close, with Localiza often cheaper. Outside Brazil, Hertz is the more reliable option for a one-touch global experience.
Advantages:
- Dense airport coverage in North America and Europe
- Gold Plus skip-the-counter pickup
- Digital check-in and return
- Strong premium and EV fleet
Disadvantages:
- Daily rates higher than Brazilian competitors in Brazil
- Loyalty status takes time to build
- Counter upsell on insurance
Pricing: Free.
5. Kayak — metasearch for rental rates
Kayak does for car rental what it does for flights and hotels: aggregates the major rental companies and surfaces the best price. Filters cover transmission, mileage cap, fuel policy, and supplier rating. The trip planner stores the rental alongside flight and hotel bookings, so the dates and times line up.
Localiza vs Kayak comparison-wise, Kayak almost always shows whether Localiza is actually competitive on the dates you want. Treat it as the third-party sanity check.
Advantages:
- Metasearch across rental companies
- Trip planner ties rental to flight and hotel dates
- Free cancellation on most listings
- Hacker-style multi-supplier itineraries
Disadvantages:
- Booking redirects to the rental partner
- No native loyalty
- Localiza-specific deals can be missed if not direct
Pricing: Free.
6. Sixt — European premium with fast pickup
Sixt is the European alternative for business travellers who want premium vehicles without long counter queues. The fleet skews newer and pricier than Hertz on entry-level rentals, but the upgrade-from-the-counter culture is more generous. Sixt Plus subscription bundles unlimited mileage and insurance for monthly users.
Localiza vs Sixt on Brazil isn’t competitive, since Sixt has limited Brazilian presence. On European business trips, Sixt usually wins on premium classes.
Advantages:
- Newer fleet with premium classes
- Faster counter on Express service
- Sixt Plus subscription for frequent renters
- Strong European airport coverage
Disadvantages:
- Limited Brazilian footprint
- Daily rates skew premium
- Younger driver fees apply on top classes
Pricing: Free.
7. Avis — global brand with cross-country loyalty
Avis is the global alternative when loyalty status matters across countries. Avis Preferred carries skip-the-counter perks at airports worldwide, and the points pool compounds across leisure and business rentals. The vehicle classes are predictable, the app handles pickup and return, and the partnership with Budget extends the network further on the lower price tiers.
Localiza vs Avis inside Brazil, Localiza usually wins on price and counter coverage. For a traveller who rents on five different continents in a year, Avis is the simpler single-app option.
Advantages:
- Avis Preferred status across countries
- Cross-rental points accumulation
- Skip-the-counter at major airports
- Budget rentals share the network
Disadvantages:
- Brazilian counter coverage thinner than Localiza
- Daily rates higher in LatAm
- Upgrade availability varies by airport
Pricing: Free.
How to choose
Pick Movida for everyday Brazilian rentals. The promo cycle is the closest match to Localiza’s quality at a lower price.
Pick Turo when you want car variety, weekend savings, or a vehicle Localiza doesn’t carry. Better for leisure than business.
Pick Rentalcars as the second-screen aggregator before any rental booking. Confirms Localiza is actually cheapest on the dates.
Pick Hertz when you rent abroad and want a single recognisable global brand.
Pick Kayak if you already use it for flights and hotels and want rentals in the same trip planner.
Pick Sixt for European business trips where premium vehicles and faster counter pickup matter.
Pick Avis if you rent in many countries and value status that travels with you.
Stay on Localiza for regular Brazilian rentals, the largest counter network in LatAm, and Move Você points that pay off on frequent renewals. The fleet and coverage inside Brazil are the reasons to keep it.
FAQ
Is Movida cheaper than Localiza? Often yes during a promo window, sometimes by 10 to 20 percent on the same vehicle class. Outside promos, the prices converge. Run both apps on the same pickup and return before booking.
What is the cheapest Localiza alternative? On weekends and longer rentals, Turo’s peer-to-peer model often beats every traditional rental. For weekday business rentals, Movida or Rentalcars usually wins on the same dates.
Can I use Localiza Move Você points on other rental apps? No. Loyalty programs are app-specific. Move Você points stay inside Localiza. Avis Preferred, Hertz Gold Plus, and Sixt Plus are independent programs you start from zero.
Which Localiza alternative is best for international rentals? Hertz and Avis cover the most countries on a single app. Rentalcars and Kayak aggregate local suppliers and often surface cheaper rates than the global brands at the same airport.
Does Turo work in Brazil? Turo has Brazilian listings but the host inventory is thinner than in North America. Run a search on your specific city and dates to see what’s available before relying on it.
